During the Summer Seminar in Osnabruck (1-5 June 2015), the European  Institute of Cultural Routes had introduced you the #RouteSelfie campaign for this summer.
#RouteSelfie was launched officially on Wednesday 10 June and the institute will share the campaign’s poster on social media.

The Via Francigena is one of 33 CoE cultural routes. In order to promote the Via Francigena within this social media campaign, you can use the following hastag:  
#FrancigenaSelfie
#VisitFrancigena
#FrancigenaTrip
#ViaFrancigena

More info in the attached files (French and English)  containing all information about this campaign and a call for  participation for the award of the best selfie.