Banca Generali Private and the European Association of Via Francigena Ways (EAVF) walk together to enhance the territories crossed by the Via Francigena.
On Monday 26th November at 11am, at the Grande Albergo Roma in Piacenza, the collaboration between the private bank and the EAVF, Réseau Porteur of the Council of Europe for the development of the Sigeric Route, will be presented.
The private bank, part of the first Italian financial group – Assicurazioni Generali, synonymous with over 180 years of warranty and solidity, has decided to aid the European Cultural Route by supporting some of its initiatives to enhance the territory. These actions are aimed at guaranteeing a better practicability of the Route and communicating it to an ever-increasing audience of enthusiasts. Slow tourism is, in fact, a response to the enhancement of the attractions that characterise the territories, generating the growth of responsible and sustainable tourism.
It marks the beginning of a new journey, with a look at the environment and society. The event will be presented by Massimo Tedeschi (EAVF President), Sami Tawfik (EAVF project manager), Alessandro Mauri (Emilia Romagna and Tuscany Area Manager – Banca Generali Private) and Fabio Tamburnotti (Banca Generali private, Piacenza). The meeting will be moderated by Donata Meneghelli, journalist for the newspaper La Libertà di Piacenza.
Present at the meeting will: representatives of the Via Francigena in Emilia Romagna, trade associations, the diocese and private entities interested in the initiative.