On 28 and 29 October in Chianciano Terme (SI) Luca Bruschi, director of the European Association of Vie Francigene, will speak at the Stati Generali del Turismo Italiano to talk about sustainable and responsible tourism and to share the good practices of the Via Francigena.
The Italian Ministry of Tourism is promoting the organisation of the Stati Generali del Turismo (States General of Italian Tourism), the first national technical meeting to discuss with operators and trade associations of the tourism sector. The initiative is configured as the first important moment in the process of elaboration and adoption of the Strategic Plan for Tourism (STP) 2023-2027, a planning and programming tool envisaged by the national legislation to be submitted to the Government for adoption. Within the planning document there is a section dedicated to slow tourism with a focus on cycle tourism, historical trains, food and wine and walking journeys.
This is the context for the Stati Generali del Turismo in Chianciano, attended by representatives of the Ministry of Tourism, institutions, economic and tourism categories, and the world of associations. On 28 October, Luca Bruschi, director of the EAVF, will speak about the experience and good practices along the Via Francigena.
“Walking is not just physical activity, but a way of discovering ourselves or a tool for taking care of our psychophysical well-being. It is a green, responsible tourism, which has no impact on the environment but has a profound effect on local communities and the territories it crosses, often located in rural areas. Walking is a new trend that can also generate a significant economic and social impact, also offering new job opportunities in the sector.
The whole of Italy is a Land of Routes that favour territorial sustainable development policies. Italy already has its own Way of St. James, namely the Via Francigena with its 2,000 national kilometres that attract thousands of pilgrims and hikers from 70 countries around the world‘, Bruschi explained.
Click here for the full programme (in Italian)