Via Francigena

Via Francigena – finalist of the Cultural Brands Award 2020

Redazione AEVF
Redazione AEVF

Via Francigena is a finalist of the Cultural Brands Award 2020 in a category European Cultural Tourism Region of the Year 2020.

The award praises innovative cultural management, trend-setting cultural marketing and sustainable cultural promotion. The prize, launched in 2006 by Causales, is now considered Europe’s most advanced cultural prize, which honours forward-looking cultural projects in eight competition categories.

This year 112 applicants from Germany, Austria, Switzerland, France, Sweden, Finland, Denmark, Lithuania, Belgium, Norway, Italy, England, Portugal, Ukraine, and the Netherlands applied to the award.

The Via Francigena among other 42 finalists was selected by the Jury to compete for the Grand Prix together with a project “Countrysiding Portugal” (PRT) and Le Voyage à Nantes (F) in the category Cultural Tourism Region.

The Via Francigena, European cultural route, which crosses 16 regions in England, France, Switzerland and Italy, is praised for its sustainable tourism development. The route, building on authentic experience, slow travel and cultural discovery, represents an outstanding example of a sustainable cultural brand.

The award ceremony will take place at the “Night of Cultural Brands” gala on 26 November 2020 in the Nikolaisaal Potsdam in front of 750 invited guests from business, culture, politics and media sectors. Michelle Müntefering, Minister of State for International Cultural Policy at the Federal Foreign Office, will open the event.

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