On 11 – 13 January 2021 the European Association of the Via Francigena ways EAVF participated in the kick off meeting of the European project “rurAllure: Promotion of rural museums and heritage sites in the vicinity of European pilgrimage routes”.
This project aims to foster cultural cooperation and tourism along the historic pilgrimage routes. It leverages the state-of-the-art in information technologies in order to promote rural museums and heritage sites in the vicinity of major European pilgrimage routes. The goal is to foster symbiosis between the rural environment and the pilgrimage routes to enrich the cultural experience of the pilgrimage by the vast cultural heritage of rural areas that most often goes unnoticed.
The kick off meeting which was conducted digitally brought together project partners and associates under the leadership of the University of Vigo. The 15 cutting-edge European organisations and research institutions, including the EAVF, participate in this ambitious project, working on common strategies and developing the project’s pilots: literary heritage along the Saint James’ Ways, thermal heritage on the road to Rome, ethnological heritage on the Saint Olav’s ways and the naturalistic heritage on the way of Mary.
During the 3-day meeting the overview of the project was presented, as well as the pilots’ descriptions and partners’ contributions. The participants also had a chance to get to know each and present activities of their organisations.
The EAVF is involved in the pilot “Thermal heritage along the road to Rome” together with the Via Romea Strata and Via Romea Germanica under the academic leadership of the University of Bologna. The pilot is focused on identification of the thermal and cultural heritage along the routes, creation of a network of heritage sites and museums, and their promotion.
The association is also in charge of development communication strategies for the entire consortium and will lead the dissemination of the outcomes.
More details can be found following the link: https://www.viefrancigene.org/en/rurallure/