Tourism professionals, business associations, public authorities, and local stakeholders: the call is now open to join the Train the Trainers programme, part of the European project DETOUR – Developing Resilient Tourism Ecosystems along Mediterranean Routes.
Co-funded by the European Union and running from November 2025 to September 2027, DETOUR brings together eight international partners and aims to strengthen the competitiveness and sustainability of tourism SMEs along four cultural routes: the Via Francigena (Italy), the Lycian Way (Türkiye), the Sultan’s Trail (Bulgaria), and the mountain trail network in Greece (Mount Olympos, Kissavos, Mavrovouni).
An opportunity for growth and networking for trainers and stakeholders
The Train the Trainers programme is designed for tourism experts, consultants, DMOs, representatives of local authorities, and academics with experience in supporting tourism SMEs and related sectors (e.g. agri-food, crafts, culture, etc.). Selected participants will receive free training (both online and in person) during the period from 1 August to 30 November 2025, covering key topics for the future of the sector: sustainability, digitalisation, resilience, and tourism product innovation.
Certified DETOUR Trainers will join a European network of professionals and take part in hands-on mentoring activities for local SMEs. They will also support businesses in accessing micro-financing of up to €25,000 for green and digital innovation projects.
How to apply
Applications are open until 15 July 2025 at 17:00 CET. To apply, candidates must:
- Fill out the online application form (link)
- Submit a CV in English
- Submit a motivation letter in English (max. 1 page), outlining relevant skills, experience, and motivation related to the themes of the green and digital transition in tourism.
📌 This is a unique opportunity to strengthen your expertise, join a European knowledge network, and contribute to the development of the Via Francigena and other cultural routes through sustainable tourism.
For more information, contact: detour@comune.fidenza.pr.it
👉 Learn more about the DETOUR project: LINK
