The European Association of Via Francigena Ways (EAVF) is organising a series of hikes in France and Italy to celebrate the World Tourism Day 2022, held on 27 September under the slogan #RethinkingTourism. The “I Love Francigena” walking events were selected by World Tourism Organization (UNWTO) as a perfect example of sustainable tourism showcasing this celebration.
The World Tourism Day was established by the General Assembly of the United Nations in 1979. This year celebration stresses the importance of tourism for a greener, smarter and safer future. A special attention is paid to the post-pandemic recovery of tourism and its transformation into the tool of inclusive and accessible mobility, community empowerment and innovative change.
The Via Francigena was already selected by the UNWTO as a “best practice” for sustainable development in the tourism sector in 2021, when the cultural route conducted a relay march along the 3200 km of the historic itinerary from Canterbury (UK), via France, Switzerland and Italy to Rome to celebrate the 20th anniversary of the foundation of the European Association of Via Francigena Ways (EAVF). The richness and uniqueness of the areas crossed by the route, its history, landscapes, cultural and natural heritage, gastronomy traditions and local communities represent a strong basis for the development of both outdoor and cultural tourism offers.
Join our hikes in France and Italy to celebrate the World Tourism Day 2022:
Hike 1: from 21 to 23 September 2022 between Vitry-le-François and Brienne-le-Château (Grand-Est, France)
Hike 2: from 30 September to 2 October 2022 between Bruay-la-Buissière and Blessy (Hauts-de-France, France)
Hike 3: from 7 to 9 October 2022 between Mamirolle a Saône and Besançon (Bourgogne-Franche-Comté, France)
Hike 4: 15 October 2022 in Viterbo (Lazio, Italy)