Via Francigena

Via Francigena TTG Rimini
The Via Francigena at the TTG Rimini trade fair with the project ‘The roads to Rome by rurAllure’

The Via Francigena will participate in the 60th edition of TTG Travel Experience, one of the biggest events in Europe dedicated to B2B tourism, held every year in Rimini.   

From 11 to 13 October, the EAVF Association awaits the public, technical partners and sector professionals in Hall C4/121 at the stand ‘Ways to Rome’: this is an initiative organised by rurAllure, the European Horizon2020 project, in which EAVF participates, focused on the enhancement of cultural heritage along the main pilgrimage routes in Europe. The Francigena will take part in this important event together with the Romea Germanica and Romea Strata teams, the other two Vie Romee, the routes that end in Rome.  

During the exhibition event, rurAllure has organised two meetings, both scheduled for Thursday 12 October:  

– from 10:00 a.m. to 11:30 a.m. the meeting ‘Ways to Rome – scaling up pilgrimage and slow tourism experiences across EU regions’ will be held in Diotallevi Room 2 – South Hall;  

– from 1.30 p.m. to 2.30 p.m. there will be the conference ‘Beyond overtourism | Digital tools and innovative methodologies for the valorisation of pilgrimages’ at the Be Active Arena in Hall 54. 

EAVF will be present at the other meetings:

– on wednesday 11 October AEVF is scheduled to speak at the Lazio Region stand on the topic of “La Francigena direzione Giubileo”.

-on thursday 12 October from 2.30 p.m. to 3.30 p.m. there will be a meeting with Confartigianato to present the cooperation agreement at stand 301 – Confartigianato Imprese Cluster Turismo in Hall A7.

EAVF’s presence at TTG will be an important opportunity to make the Via Francigena known at an international level and represents a useful moment of confrontation on the development of innovative digital strategies to promote slow and sustainable tourism – a theme on which rurAllure has just ranked among the finalists of the international award promoted by ECTN – European Cultural Tourism Network (you can vote for the rurAllure project by clicking here), as well as a moment of reflection on the valorisation of the cultural heritage along the main routes leading to Rome.  

The address of the fair is: 155 Via Emilia, Rimini: see how to get there.

You can watch the TTG live by registering at this link.

Admission is free upon registration here

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