Via Francigena. The Road to Rome

LinC Project: Lombardy on the Road between Real and Digital

Discover Lombardy step by step: the ancient roads, traveled in the past by pilgrims and merchants in the fields and woods, along rivers and lakes. This is an opportunity offered by the LinC - Lombardy in Cammino (Lombardy on the Way) project, to an audience of walkers and travelers, families, youth and schools. All of them share the idea that the journey is an instrument of self-knowledge and of the territory. The project, supported by the Lombardy Region, aims to develop a regional network of paths involving the territories crossed, associations that promote slow mobility and accessibility, municipalities, provinces, hiking associations, public bodies and tourism schools, just to name a few of them.

 12 selected paths will be provided with a visual identity and a system of physical and digital "over-signals" aimed at enhancing the routes and their interconnections; realization of a Guide of the Paths in Lombardy in Italian and English (with an e-book version and an APP); development of a multimedia platform in Italian and English on the website www.camminidilombardia.it; application of the Path Analysis Model on two sample paths; production and promotion of integrated tourist packages.

The press conference, scheduled on Monday, 30 September at 11am at the Sala Solesin of Palazzo Lombardia (1st floor entrance N4), Piazza Città di Lombardia 1, Milan, includes greetings from Stefano Bruno Galli, Councilor for Autonomy and Culture of the Lombardy Region and two introductory interventions -  by the project leader, Triwù Srl, and the Italian Touring Club, project partner.

Aspects related to the theme of traditions, material and intangible culture, micro and macro economy in the territories crossed by the roads will be discussed during the round table managed by Alberto Pugnetti of Radio Francigena and will involve organizations, municipalities and the paths.

The round table will be address the aspects related to the traditions, tangible and intangible culture and heritage, micro and macro economy of the territories crossed by the paths and will be moderated by Alberto Pugnetti of Radio Francigena, which unites public bodies, municipalities and routes.

 Program of the meeting:

  • Introduction: Stefano Bruno Galli, Councilor for Autonomy and Culture of the Lombardy Region
  • Presentation of the LinC project - Lombardy on the Way : Attilia Cozzaglio, project coordinator, Triwù srl
  • Quality of the tourist offer and promotion of the Lombardy paths : Isabella Andrighetti, Italian Touring Club
  • Fiorenza Frigoni, Italian Touring Club
  • Round table:

Alessandro Fede Pellone, President ERSAF
Renato Aggio, President CAI Lombardia
Luca Bruschi, director of the European Association of Via Francigena Ways
Renato Ornaghi, reference person of the path of Sant'Agostino
Andrea Vitiello, reference person of Via Postumia
Gloria Mari, reference person of the Way of the Monks
Antonio Rusconi, Mayor of Bellano and reference person of Sentiero del Viandante
Rita Pelusio, CamminAttrice "Una tappa sul cammino"

  • Moderated by: Alberto Pugnetti, Director of Radio Francigena: the voice of the routes.

The meeting will be streamed on Triwù web TV and LinC's Facebook page. The final space is reserved for the CamminAttrice (play of words Walker and Actress) - Rita Pelusio.

 The attached program is downloadable.

 

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