On 16 November 2019 in Parma Italy the European Association of the Via Francigena Ways (EAVF) participated in an event “100 case 100 idee” - the first major national event on home hospitality and sustainable tourism, organized by the Airbnb Italy with the support of community of Italian hosts.
The initiative took place in more than a hundred places across Italy and brought together Airbnb hosts to present their homes and experiences and discuss hospitality in connection with sustainability, experiential tourism and its relationship with the territories and institutions.
The European Association of the Via Francigena Ways, represented by Luca Faravelli, Development Project Manager, introduced "Visit Via Francigena", the EAVF network of hospitality, catering and service providers, operating along the Via Francigena.
In order to strengthen the hospitality sector along the route, the EAVF supports the inclusion of Airbnb houses and apartments, available for pilgrims and adapted according to the EAVF welcome standards. The tourism potential of the Via Francigena, with its gastronomy and cultural heritage, provides an opportunity of linking accommodations and local culture. The Airbnb hosts, local inhabitants, would therefore create a virtuous and synergistic relationship with travellers, resulting in a mutual exchange of traditions.
The European Association of the Via Francigena Ways has a Vademecum for hospitality facilities and a Code of Ethics for pilgrims and tourists wishing to follow the Via Francigena and respect its traditions, environment and culture. These two guidebooks for hosts and pilgrims address an issue of responsible and ethical tourism, responding to the UN Agenda 2030 (Goals 10, 11 and 12).
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