Via Francigena. The Road to Rome

Call for Influencers, bloggers and content creators

Are you an influencer ready for an unforgettable experience this summer? Are you sporty, adventurous, and curious about discovering new places? Then EAVF is looking for you!

From 16 June till 18 October 2021, the European Association of the Via Francigena ways (EAVF) is organising the participative event “Via Francigena. Road to Rome 2021” (if the epidemiological situation permits it, and in conformity with the safety regulations).

“Road to Rome 2021” will be a great moment of celebration, as it marks the 20th anniversary of EAVF. During the long relay march on foot and by bicycle along the entire 3200 km of the Via Francigena, walkers will carry a pilgrim stick as an Olympic torch passing it to the next group, step by step, along the entire journey.

The march, organised together with our network of partners and friends, is aimed at all those who love walking along the routes. Together we will depart on 16 June 2021 from Canterbury, km 0 of the Via Francigena, to arrive in Rome on 10 September 2021 and in Santa Maria di Leuca on 18 October 2021.

By joining us you will:

  • Experience a slow travel adventure, walk with your backpack and/or cycle along the Via Francigena - one of the most famous and ancient walking routes connecting North and South of Europe.
  • Explore rural areas off the beaten track, learn about cultures and traditions, taste amazing food, and challenge yourself every day!
  • Contribute to the relaunch of sustainable tourism in Europe.
  • Increase your reputation and strengthen your (online) image among the international community.
  • Foster new collaborations and partnerships.
  • Gain visibility on EAVF social media outlets and website (EAVF annual webpage visitation of more than 4 million, Facebook – 60.000 followers, Instagram – 14.000 followers).
  • Receive free accommodation (this can vary from hotels to youth hostels and parish welcome facilities) and meals.
  • Be provided with technical equipment (walking shoes by Garmont, the official EAVF t-shirt, and a rental bicycle for the cycling stages).
  • Note: no monetary remuneration is foreseen.

Your engagement and requirements:

Walk along the route with us for a minimum of 3 and a maximum of 10 days (you should be in a good physical shape to be able to walk an average of 20km per day carrying a backpack).

Share your amazing Road to Rome experiences with your followers (social media posts, photos, videos, and stories on your outlets).

Prepare a minimum of 1 post per day on each of your social media outlets and at least 10 daily Instagram/Facebook stories.

Write 1- 2 articles on your blog (if you have it) and the EAVF blog.

Share with us a minimum of 20 photos.

 Find more information on the event here, together with the calendar and stages

How to participate?

Send us your application by 15 May 2021 (new deadline) to, including:

  • your CV and the list of your social media outlets with links (1 page max);
  • short motivation letter (1 page max) ;
  • a writing sample (write a test article on a subject related to the “Road to Rome” between 50 and 350 words with a relevant image in your working language);
  • Indicate the stages and dates you would like to walk (see the calendar) and your preferred work/communication language.

 About EAVF

The EAVF is a European network responsible for the enhancement of the Via Francigena - a historic walking route to Rome certified by the Council of Europe in 1994. The EAVF is an umbrella organisation representing interests of more than 700 stakeholders, local authorities, regions and private partners in England, France, Switzerland and Italy along the 3200 km of the Via Francigena.

The EAVF has been recognised by the Council of Europe for its work in protection, enhancement and promotion of the Via Francigena in its integrity from Canterbury to Santa Maria di Leuca. Retracing the medieval route of soldiers, commerce and pilgrims, the modern Via Francigena is a long-distance itinerary offering a walking experience along a veritable corridor of culture in rural Europe towards Rome.

In 2021 to celebrate its 20th anniversary the association launches the walking initiative “Road to Rome” – a collaborative project aiming to enhance sustainable walking tourism along the Via Francigena. The relay march will depart from Canterbury in June to arrive to Santa Maria di Leuca in October, supported by EAVF members, private stakeholders, international organisations, local associations, media and press.
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