Via Francigena. The Road to Rome

Ferrino is EAVF’s new technical partner

EAVF signs an agreement with the well-known Italian leading manufacturer of outdoor gear. Ferrino and EAVF, perfect travel buddies

Always standing on the side of the Planet, Ferrino is now especially close to those who promote new forms of tourism which safeguard the environment and build dialogue between peoples. The company promotes an ethical travel style that respects territories and customs of inhabitants. This type of tourism crowns the universal principles of equity, sustainability and tolerance: the same principles embodied by the European Association of Via Francigena Ways.

Ferrino and EAVF not only share a common vision of a world to respect and explore through slow traveling; they also both celebrate an important anniversary in 2021.

Ferrino, famous Italian brand based in Torino, blows on a hundred and fifty candles this year, whereas EAVF celebrates the 20th anniversary from its foundation: during the great itinerant birthday party created by the European Association of Via Francigena Ways, the two realms will start walking together.

Indeed, on the 16th of June 2021, the great march Road to Rome 2021 departed from Canterbury, “km 0” of the Via Francigena. A 3,200 km-long birthday party: the length of the entire Cultural Route acknowledged by the Council of Europe. A feast that will cross Europe, departing from England to cross France and Switzerland before arriving in Rome and continuing to Santa Maria di Leuca, celebrating slow tourism and sustainability – another shared value that favored the creation of this partnership.

Each journey deserves the best backpack

“We need to think big if we are to get past our own limits and achieve new goals. And we’ve been doing this every day for more than 150 years”, says Ferrino on its website, “if you are dreaming of your next adventures, then we want to help and accompany you and your spirit of adventure into a safer, more comfortable tomorrow”. Then this is how the dream becomes reality and safety and comfort of Ferrino’s backpacks accompanies pilgrims. EAVF’s staff members, video makers and influencers will count on the lightness and professionality of technical backpacks that were developed specifically for walking trips.

The company from Torino thinks about adventure as leisure and safety for all. For years it has worked, and is still working, to develop technologies that allow people to enjoy short and long journeys in tranquility and with pleasure, the same spirit EAVF’s staff carries into this summer’s trip along the Via Francigena.

The agreement benefits all pilgrims

Not only “Road to Rome”: the advantages of this new partnership do not only impact the staff of the European Association of Via Francigena Ways and those who will walk with various roles during the Road to Rome; benefits extend in fact to all pilgrims who wish to wander along the famous cultural route. Anyone who is in possession of an official Credential, released by the EAVF, can obtain various benefits on their purchases of Ferrino products by going to the affiliated resellers along the route of the Via Francigena or to the online store.

“Quality is never a detail”, this is why EAVF chose Ferrino.

 

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