Via Francigena

Mission: Sustainability. An interview with Enzo Ruini from Banca Generali Private

The Mauri Area of Banca Generali Private has been supporting the Via Francigena for many years now, organizing and supporting a number of initiatives such as the walk-events “I Love Francigena”. We interviewed Enzo Ruini, Sales Manager of the banking company, to delve into the ongoing collaboration with the EAVF.

Tell us about your personal passion for the world of walking and cycling itineraries and the Via Francigena in particular

I grew up in the countryside surrounding Florence with a passion for geographyas a relationship between man and nature. Despite the countryside was mostly neglected at the time, I developed such an attention to slow travel in the mid-1970s, at the point that I decided to involve my family and friends. Since then, many routes and paths have become central to slow tourism. The Via Francigena – of which I appreciate the richness oflandscapes and cultural heritage as well as the state of maintenance and accessibility – is certainly an example, and can be a driving force to revive the areas of Italy that are off the beaten tracks.

What does “sustainability” mean to Banca Generali Private and what pillars does the company lay upon to create a long-term system of values?

Even though we have a future-oriented attitude, we cannot forget about sustainability, which is the first pillar of the Bank’s corporate strategy as well as our modus operandi to relate with stakeholders; it is a core value, linked to the growth and enhancement of people, to the care for social contexts and environmental impacts. The other pillar is the trustful relationship between customers and their financial advisors. Their role goes beyond business goals in order to spread responsible investment principles and to contribute to sustainable development based on integrity, social responsibility and innovation.

The Via Francigena creates a network of local communities, people and companies. How do the values of Banca Generali Private intersect with the sustainable development of the areas crossed by the Via Francigena?

Banca Generali, which ranks first in the world – according to Sustainalytics – in the asset manager category as for the new ESG rating (Environmental, Social and Governance), cannot avoid walking side by side with the Association; in fact, we share the same respect for the land and its diversity, for natural and human biodiversity and for those values enshrined by ancient routes like the Via Francigena.

In the end, as the American entrepreneur James Rohn once said: “the key factor that will determine your financial future is not the economy; the key factor is your philosophy”.

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