Via Francigena

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Fa’ la cosa giusta! 2025: the great celebration of the Via Francigena

The European Association of the Via Francigena Ways (EAVF) and the Via Francigena return from Fa’ la cosa giusta! 2025: the story ‘for those who saw it and for those who weren’t there.’

With an ever-larger and more innovative stand – dedicated in the Jubilee year to the arrival in St. Peter’s Square – the Via Francigena and AEVF did not miss the appointment with Fa’ la cosa giusta! 2025, the fair created by the publishing house Terre di Mezzo, which returned to energize the cultural scene of Milan from March 14-16.

The twenty-first edition of the event, dedicated to critical consumption and sustainable lifestyles, took place this year at the new location of Fiera Milano Rho, hosting a record-breaking 52,200 visitors in an exhibition space of 30,000 square meters, divided into four different thematic areas.

Same team again!

Once again, after last year’s great response, EAVF and expert partner SloWays joined forces to offer visitors a 360º view of the Via Francigena.

From information about the route and travel organization to the latest news, from organized tours to the highly requested Via Francigena merchandise, the stand welcomed hundreds of visitors over the three days of the fair, including seasoned adventurers, newcomers to the path, and curious individuals eager to take their first steps along the route.

And speaking of teamwork, as is tradition, there were activities in collaboration with our partners: the unmissable ‘Weigh the Backpack‘ game (with gifts kindly offered by our partners Ferrino, Garmont, Terre di Mezzo, and Camminare Comodi), the presentation of the 2025 pilgrim agreements with Flixbus, Trenitalia, Regionale, and Trenord, as well as a preview of upcoming events for new outdoor walks along the Via Francigena:

A packed schedule of events

Not only activities at the stand. Fa’ la cosa giusta! 2025 was an edition marked by numerous events and talks within the rich cultural program of the fair, with the public and the EAVF team involved in various debates and interesting opportunities for discussion on the role of pilgrimage routes as a driving force for tourism that is increasingly green, sustainable, and accessible.

The cultural program of the Great Pathways Pavilion opened with a touching moment dedicated to the memory of Massimo Tedeschi, founder of the European Association of the Via Francigena Ways in 2001 and EAVF President for 23 years, whose forward-thinking European vision was crucial for the growth and enhancement of the Via Francigena. At the conclusion of the tribute, the pilgrim’s staff, crafted by the artisan ‘Girumin‘, was presented to his son Marco Tedeschi by Miriam Giovanzana, Director of Terre di Mezzo, and Francesco Ferrari, President of EAVF.

During the following events, the ‘Francigena team’ was involved in various sessions: President Francesco Ferrari, Director Luca Bruschi, Project Manager Sami Tawfik, and Communications Manager Simona Spinola participated in discussions on accessibility, the Jubilee, cycling tourism, as well as a meeting with students from the ‘School Project‘ on the morning of Friday, March 14.

Among the highlights:

A glance at Europe

During Fa’ la cosa giusta! 2025, two important European projects were presented to the public, with EAVF and the Via Francigena as key players alongside various international partners and European pilgrimage routes. At the stand of the Puglia Region, Communications Manager Simona Spinola outlined the details of HIKE, the Erasmus Sport project that promotes healthy lifestyles, engaging walkers and non-walkers in outdoor experiences along the Via Francigena, with free sporting and cultural activities. The fair also served as a valuable opportunity to promote the benefits of the DETOUR project, funded by the COSME programme, which supports small and medium-sized enterprises along the Pavia-Rome section of the route. This includes a training programme, specialized consulting, and access to funding to develop innovative projects in the slow tourism sector. The fair also featured the walking initiatives in Champlitte, involving schools as part of the Erasmus Young Pilgrims Programme.

A great celebration

Among familiar faces and new friends, Fa’ la cosa giusta! once again proved to be a moment of meeting, exchange, and great celebration for all the enthusiasts of the Via Francigena and pilgrimage routes. What made it even more special this time was the collective mural For me, the Via Francigena is…’, which gathered dedications, thoughts, memories, and good intentions from both long-time fans of the route and those planning to take their first steps along it soon.

As this successful edition comes to a close, our thanks go first and foremost to all of you who visited us at the stand and enthusiastically participated in the various activities. A big THANK YOU also goes to Terre di Mezzo for their dedication in organizing an event that has truly become like home, allowing us to share precious moments with a growing Francigena Family.

Goodbye Fa’ la cosa giusta! We’ll see you next year for the celebrations of EAVF’s 25th anniversary!

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The handbook for the accessibility of the Via Francigena and Italian walking routes

As part of the project “The Via Francigena in Lombardy. Towards the Jubilee 2025”, the European Association of the Via Francigena ways (EAVF), with the support of the Lombardy Region, has carried out an innovative study, leading to a project that marks a fundamental step for accessible tourism: a handbook on the accessibility of walking routes. This tool aims to make the Via Francigena and other walking routes accessible to everyone by removing physical, sensory, and digital barriers and implementing targeted and strategic corrective and improvement actions.

The handbook is not just a technical guide; it introduces a structured working method to ensure accessibility for people with different mobility and usability needs. In addition to providing practical guidelines for creating inclusive routes, the text has been developed following the principles of High Readability, making it easier to read for those with visual or cognitive difficulties. Among the innovations introduced, the use of specific fonts, optimised layouts, and textual descriptions for images make this document a benchmark for accessibility in Italian walking routes.

The document has been designed as a working tool for professionals in the tourism sector, with a specific focus on developing and promoting outdoor experiences. It is therefore intended for:

  • Regional authorities and public institutions responsible for walking routes and cultural itineraries
  • Companies involved in the promotion of walking routes and cultural itineraries
  • Associations managing and promoting walking routes and cultural itineraries
  • Environmental hiking guides and mid-mountain guides working on and for walking routes and cultural itineraries

The handbook on the accessibility of walking routes was also discussed during the Fa’ la cosa giusta! trade fair on Friday, 14 March, in Milan, as part of the event “Accessibility and Walking Routes: A Right for All”.

The significance of this project is highlighted by Francesca Caruso, Lombardy Region’s Councillor for Culture, who states: “Walking is for everyone. And everyone must be able to do it. With this handbook, we are committed to breaking down barriers and making our routes welcoming for all because walking is a right.”

Francesco Ferrari, President of EAVF, also underlines the inclusive value of this initiative: “I am convinced that accessibility is the key to opening the doors of the Via Francigena to everyone. This handbook is not just a technical tool but a concrete commitment to ensuring that every traveller can embark on a journey of discovery and personal growth without obstacles.”

With the approaching Jubilee 2025, which is expected to bring a significant increase in pilgrims, this project further establishes the Via Francigena as a place of inclusion, hospitality, and discovery, serving as a model of best practice for other routes. This initiative marks a profound cultural shift, affirming the universal right to travel and explore.

ACCESS THE HANDBOOK HERE (in Italian)

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Ministry of Tourism: €1.7 million for the international promotion of the Via Francigena

On Saturday, 15th March, at the “Fa’ la cosa giusta!” fair, held at the Milano Rho exhibition centre from 14th to 16th March, the promotional plan for the Via Francigena, supported by the Italian Ministry of Tourism, was presented.

As part of the Development and Cohesion Plan for the promotion of the Via Francigena, the Ministry of Tourism has allocated €1.7 million, which is part of the overall €3.8 million funding for Action 33 – Via Francigena – Cross-Cutting Actions.

The goal is to improve the accessibility and usability of the path through communication, promotional activities, and smart signage.

The funds are being used to carry out activities in close collaboration with the 9 Italian regions involved: Aosta Valley, Piedmont, Lombardy, Emilia-Romagna, Liguria, Tuscany, Lazio (lead region), Campania, and Puglia, as well as the European Association of the Via Francigena Ways (EAVF).

The areas of intervention range from the creation of promotional and advertising campaigns to communication with storytelling dedicated to the Via Francigena; from the restyling of the website and app to an international media campaign; from press tours in the 9 regions with international journalists and bloggers to participation in international tourism fairs (such as the Travel & Adventure Show in New York in January and the Destinations Nature fair in Paris in March). Lastly, an information desk will be set up at Santiago de Compostela airport between May and June.

This information was shared during the panel dedicated to the “Via Francigena and the Jubilee,” held in the Grand Walks space of the fair. The meeting, moderated by EAVF Director Luca Bruschi, featured contributions from the Minister for Tourism, Daniela Santanchè, who engaged in a discussion with Ilenia Cardogna, Tourism Councillor for the Lazio Region, Barbara Bellini, Tourism Director for the Piedmont Region, Aldo Patruno, Tourism Director for the Lazio Region and Vice-President of EAVF.

Following the meeting, Minister Santanchè, together with ENIT CEO Ivana Jelinic, visited the Via Francigena stand to meet EAVF President Francesco Ferrari and the staff, and also left a message on the “Wall of Signatures” dedicated to the itinerary.

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Erasmus programme for Young Pilgrims at Calendasco school: A three-day discovery of the Via Francigena 

From 19th to 21st March 2025, an extraordinary intercultural experience will take place as part of the Erasmus Young Pilgrims Programme at Calendasco School. This programme is part of the PNRR Transitare project, Cultural Landscapes (2022-2026), a three-year initiative funded by the European Union aimed at regenerating the villages of Calendasco and Berceto along the Via Francigena in Emilia-Romagna. The goal is to foster sustainable tourism and a social economy, while enhancing extraordinary places such as the Guado di Sigerico and the Passo della Cisa. The project includes eleven interventions, including the restoration of buildings and, as in this case, cultural activities, to encourage ecological, cultural, and economic transition in local communities and promote intercultural dialogue among young people from different nations

The Programme 

The Italian delegation will arrive in Champlitte on 19th March, where they will begin their visit to the town by participating in the Explor Game “Sigéric”. Following this, a meeting will take place at the Town Hall with Mayor Patrice Colinet, Deputy Mayor Martine Gautheron, and local authorities, together with students and representatives from Calendasco, providing an opportunity for discussion and socialising, followed by an aperitif offered by the Town Hall. 

On the following day, the students will visit the college in Dampierre-sur-Salon, where they will engage in discussions with their French peers on topics related to the Via Francigena. The visit will then continue with a walk along the historical route, including a visit to the village of Montot. In the afternoon, the group will gather at the Musée Départemental des Arts & Techniques for a group activity. The animation activities are organized in collaboration with the CC4R Tourist Office.

On Friday, 21st March, the delegation will depart for Besançon, the capital of the Doubs department, a beautiful UNESCO World Heritage city, where they will have the opportunity to explore the historic centre. The experience will conclude with their return to Italy in the afternoon, marking the end of this intense and meaningful cultural exchange. 

A Project Looking to the Future 

This initiative, which involves schools and young people, is a tangible example of how the PNRR Transitare project is working to create a network of cultural exchanges along the Via Francigena, aiming to raise awareness among the younger generations about the historical and cultural roots of this path. The collaboration between the schools of Champlitte and Dampierre, two small towns along the Via Francigena, is a model that it would be desirable to replicate in the future, ensuring that future generations continue to discover and enhance this shared heritage. 

Champlitte: A Key Location Along the Via Francigena 

Champlitte continues to be a particularly active community in promoting the Via Francigena, gradually becoming a key reference point for the entire French network. Thanks to its ongoing commitment, this community has been able to develop an important connection between French and Italian territories, fostering a network of cultural and social exchanges. 

The Participation of EAVF 

The European Association of the Via Francigena Ways (EAVF) will actively participate in this project, showing a strong commitment to initiatives that connect small local communities and schools. The event will be attended by President Francesco Ferrari and Project Manager Luca Faravelli, who will personally follow the progress of the activities, emphasising the importance of these exchanges for the enhancement and promotion of the Via Francigena path. 

This three-day event represents a unique opportunity for young students from Calendasco and their French counterparts to engage in a cultural growth experience, encouraging dialogue and mutual understanding, with a forward-looking perspective on the future of the Via Francigena and its pathways that connect people and cultures. 

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Pilgrims to Rome: the Via Francigena in London on 15th March 

The European Association of the Via Francigena Ways is pleased to announce that the Confraternity of Pilgrims to Rome (CPR) will hold its annual conference on 15th March 2025 at St. George’s Cathedral in Southwark, London. This is a not-to-be-missed opportunity to hear stories from pilgrims who have walked the Via Francigena, and to learn from their tales and experiences about how to plan your own journey along this historic route. 

2025 Conference: “The Many Ways to Rome” 

This year, the conference will focus on how pilgrims can personalise their journey by deviating from the official route at certain stages or extending the trip, both before Canterbury and after Rome. The idea is to explore the flexibility of the Via Francigena, which offers endless possibilities to tailor the journey to the individual needs and desires of each pilgrim. 

The day, which will be filled with inspiration and useful information for those wishing to embark on their pilgrimage along this historic route, will begin at 10:00 for those wishing to participate in the guided walk from St. Paul’s Cathedral to the conference venue. Led by Brian Mooney, Vice President of the Confraternity of Pilgrims to Rome and an experienced pilgrim who has walked both directions, from Rome to London and vice versa, alongside Eamonn Mullally, Trustee of the Confraternity and an official London tour guide, the walk will conclude at St. George’s Cathedral. 

The official conference proceedings will begin at 13:00 at Amigo Hall, within St. George’s Cathedral. During the break at 12:30, tea and coffee will be available for participants. 

The Speakers 

Throughout the conference, there will be numerous talks by experts in the field: 

  • Ben Eley will share his journey that combined the Via Francigena with the Via Sacra (Western Front Way). Ben walked from Rome to London, deviating at various points from the Via Francigena to follow the Via Sacra, creating a route that recalls the battles of the First World War. During his talk, he will share his motivations and the experiences he had along this road of remembrance. 
  • Sandy Brown and Nicole Bukaty will present their Guide to the Southern Via Francigena, which stretches from Rome to the heel of Italy, at Santa Maria di Leuca. Through the cities of Bari, Brindisi, and Lecce, and landscapes ranging from hills to olive groves, Sandy and Nicole will explore the wonders of this lesser-known but equally fascinating section of the Via Francigena. 
  • Finally, there will be an update on the British Francigena, which has recently received official recognition as a historic connection to the Via Francigena. This new stretch links London to Canterbury and represents an incredible cultural addition to the historic route. 

At the end of the talks, there will be an opportunity to take part in a panel of experienced pilgrims who will be available to answer questions from the audience and help participants plan their journey, offering practical advice and inspiring stories. 

During the event, attendees will also have the chance to meet volunteers from the Confraternity of Pilgrims to Rome and learn how to contribute to supporting the organisation. 

Additionally, there will be opportunities to join or renew membership. Members enjoy free access to both the walk and the conference, so for anyone not yet a member, this is the perfect occasion to sign up and enjoy all the benefits offered

Finally, at 15:30, the event will move to the Three Stags pub for a more informal gathering, where participants can continue to exchange experiences, ask questions, and share stories about their pilgrimage along the Via Francigena. 

In short, a unique experience in the heart of London, to listen to, tell, and share stories about the Via Francigena from England to Puglia. 

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The Via Francigena at the Salon Destinations Nature 2025 in Paris

The Via Francigena promotes itself in France: the Italian regions crossed by this European cultural route will be present at the international fair “Salon Destinations Nature” 2025 in Paris.

The Italian Lazio Region, as the lead partner of the “Communication and Promotion Plan of the Via Francigena” project (Development and Cohesion Fund, sheet 33 of the Italian Ministry of Tourism), will take part in the trade fair Salon Destinations Nature in Paris from 13 to 16 March 2025, alongside the regions of Campania, Emilia-Romagna, Liguria, Lombardy, Apulia, Piedmont, Tuscany, and Valle d’Aosta. The event will showcase the Via Francigena route to the general public, with a particular focus on the entire Italian section, from Valle d’Aosta to Apulia.

The Paris event (with over 20,000 visitors) is one of the most important in the European outdoor and trails sector. At the Via Francigena stand, the Lazio Region’s Director of Tourism, Paolo Giuntarelli, will be present alongside tourism department official Gianluca Perla. Italian representatives in France from ENIT, ICE, and the Consular offices, as well as several specialised tour operators, will also be involved.

At Salon Destinations Nature, all the latest news related to hiking and outdoor activities will be presented, offering travel ideas with a focus on the Via Francigena to those pilgrims and hikers planning their next journey.

The four-day event will feature workshops, conferences, and meetings with bloggers specialising in outdoor and sports activities. This fair is a key European meeting point for nature lovers and an unmissable opportunity for the Via Francigena to gain greater recognition among the French public, whose presence along the route is increasingly significant, as confirmed by 2024 data on visitor numbers.

The Italian Ministry of Tourism and all the regions crossed by the Via Francigena are making substantial investments in the development of the route during the Jubilee year, convinced that 2025 will shine a spotlight on the trail at an international level. It is essential that this investment continues to improve safety, hospitality, signage, accessibility, and services along the route to make the Via Francigena ever more accessible.

The communication initiatives of the project are supported by the European Association of the Via Francigena ways, which, thanks to the same FSC funding and under the coordination of the Lazio Region, is working on the restyling of the new website and app, due to be completed by June.

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Sustainable tourism and innovation: free training for hotels on the italian Via Francigena.

Smart business on the italian Via Francigena for accommodations

Free hotel training with SloWays and BehaviorSMART

This innovative program, based on behavioral science, aims to reduce the operating costs of facilities, reduce environmental impact, and improve the traveler experience through more effective communication through techniques such as “nudging.”  The initiative includes online meetings, a digital platform, and the study of the results by the University of Surrey.

SloWays brand of S-Cape Partners Italy, a Tour Operator specializing in slow walking and cycling trips on the great routes, is official partner of the European Association of the Via Francigena Ways, launches the Smart Business Accelerator program for Hoteliers in collaboration with BehaviorSMART and the School of Hospitality and Tourism Management of the University of Surrey, UK.

Registration is open from 7th to 17th March 2025

“As SloWays, we are aware of the environmental impact of tourism and have set ourselves the ambitious goal of achieving Net Zero. With a view to innovation, we offer this activation of resource optimisation free of charge to accommodation facilities to help them reduce their costs while improving their environmental footprint and improve services along the Via Francigena. In the future, we aim to expand this methodology to other paths and territories, with a replicable and scalable model.”

— Tullia Caballero, Director of Sloways

This route, free for the first 20 properties registered along the Italian Via Francigena, will help hoteliers adopt innovative solutions to align with the growing demand for sustainable stays, at no additional cost to customers as per Expedia’s Research of 2022. The program will optimize cost management and improve the quality of the traveller experience through more effective communication.

The program includes about 10 hours of investment, divided into 4 online meetings of 40 minutes during which are discussed the progress and any challenges in the process and the use of the beSMART digital platform which takes accommodations through mini-actions that activate the desired change in communication and operations. Participating hoteliers will be able to follow the change activation at their own pace, through thematic modules that provide concrete and easy-to-implement tips.

“The approach we use at BehaviorSMART for this project is based on the principles of behavioral economics and psychology. We analyze how travelers make decisions and use the design of choices to guide them towards actions that benefit companies, travelers and the destination.”

— Milena S. Nikolova, PhD Founder, Expert in behavioral economics in tourism.

The program

The program will provide participating hoteliers with coaching and a digital guided execution tool offering practical business tips based on human psychology. You can apply them and improve your communications, pricing, guest satisfaction, and operations. Through visual cues, persuasive messages, and predefined choices, nudging helps to positively influence behaviors, without imposing restrictions

Practical examples include: Visual incentives to encourage towel reuse and reduce daily linen change for extended stays, and installing filtered water fountains to reduce plastic bottle consumption.tag.

In addition to the practical value, the project has a strong scientific and educational component, as it will be part of a study conducted by the School of Hospitality and Tourism Management of the University of Surrey (UK). The results of the actions implemented by hoteliers will be monitored and analysed to provide scientific evidence of the effectiveness of the changes introduced. The project is coordinated by Professor Xavier Font, who has trained over 5,000 reception facilities on how to improve and communicate their commitment to sustainability.

Participation – worth about 900 euros per facility – will be completely free for the first 20 registered facilities, while another 10 facilities will be able to participate at the special price of 250 euros. The costs of the program will be fully covered by SloWays, which has included this initiative in its annual plan of actions to support environmental and social sustainability.

To register for the program visit this link

Registration is open from 7th to 17th March 2025.

Meet the Via Francigena and Sloways at the “Fa’ la cosa Giusta!” fair from 14th to 16th March 2025.

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The Via Francigena on horseback: between spirituality, sustainability, and the discovery of the land.

As part of the 2025 Jubilee, on 12th February, Horse Green Experience 2025 – Equiraduno of the Holy Year was presented at the Sala Caduti di Nassirya in the Senate of the Republic. This extraordinary horseback pilgrimage blends spirituality, sustainability, and territorial discovery.

The event was introduced by Senator Gian Marco Centinaio, followed by speeches from Dario Nanni, President of the Special Jubilee 2025 Commission – Rome Capital, Roberto Pella, MP and Vice-President of ANCI, Massimo Guasconi, President of Unioncamere Toscana, and Maurizio Rosellini, President of Final Furlong.

The President of EAVF, Francesco Ferrari, and Director Luca Bruschi also participated.

Pilgrims on horseback to the Eternal City

Organised by Final Furlong in collaboration with Omnia Vatican Rome, the University of Florence – DAGRI, Simtur, and Natura a Cavallo, and with the patronage of the Dicastery for Evangelization, this initiative will take riders along historic pilgrimage routes to the Eternal City, culminating in an audience with Pope Francis. An experience that embodies the theme of the 2025 Jubilee, “Pilgrims of Hope”, inviting reconciliation, reflection, and respect through a long journey that passes through bell towers, villages, and communities, connecting people to the values of land, culture, and faith.

The three pillars of the programme

The “Horse Green Experience” programme, which underpins the concept of the event, is based on three fundamental pillars:

  1. Enhancing natural, cultural, and social heritage: A journey that highlights the scenic and historical beauty of cities, villages, and rural and mountainous areas, promoting sustainable development strategies for local supply chains.
  2. The horse as an ambassador of nature and community connection: The horse represents a symbol of gentle and sustainable mobility, but also of communication, education, and training in the context of responsible tourism.
  3. Sustainable tourism and rural development: A programme that embraces the principles of environmental protection, biodiversity, well-being, and prosperity, aligned with new forms of slow tourism.
Knights and amazons towards St. Peter’s Square

The route of the Holy Year Equiraduno follows three main paths, starting from various regions of Europe and Italy, converging towards Rome: the Romea Germanica, the Romea Strata, the Via Francigena, and the Via Francigena Sud.

The journey will commence on 28th March from various points along the three pilgrimage routes.

Along the way, the different groups of riders will gradually unite, forming an increasingly numerous and solemn procession towards the final destination. On 14th May 2025, the procession of riders from the Horse Green Experience, accompanied by a representation from the national equiraduno of Natura a Cavallo, with over 200 horse-rider pairs, will make its solemn entry into St. Peter’s square in Rome, to participate in an audience with Pope Francis, thus concluding a journey that is not only a physical itinerary but also a journey of faith, history, and encounters with local communities.

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EAVF, Movimento Lento and FIAB at “Fa’ la cosa giusta! 2025” 

This year, the European Association of the Via Francigena Ways (EAVF) is once again participating in “Fa’ la cosa giusta!” in Milan, the fair that promotes sustainability and responsible tourism. EAVF will have a stand to present numerous new developments, including new strategic partnerships. One of the highlights will be the official announcement of the agreement with FIAB – the Italian Federation for Environment and Bicycles – and Movimento Lento, which will take place on Sunday, 16th of march at 12:00. This significant collaboration stems from the shared desire to develop and promote the Ciclovia Francigena, a cycling route that follows, as much as possible, the path of the historic Via Francigena, the ancient pilgrimage route that connected Canterbury to Rome and continued all the way to Santa Maria di Leuca. 

FIAB is joining the long-established and now well-established partnership between EAVF and Movimento Lento, the Slow Tourism Network, a project conceived and coordinated by ItinerAria Srl, which has supported the Via Francigena since 2016, with the first event trip undertaken to highlight the now passable Ciclovia Francigena. 

The route is currently being developed and improved, designed for cycling tourists who wish to traverse scenic landscapes, historic villages, and natural areas along the ancient pilgrimage trail. Unlike the pedestrian Via Francigena, which follows paths and dirt roads, the Ciclovia is designed to ensure safety and accessibility for cyclists, prioritising low-traffic roads and existing cycle paths. 

The collaboration with FIAB, the key organisation for the EuroVelo 5 Via Romea (Francigena) route, from Pavia to Rome, also aims to encourage cycling mobility in anticipation of the 2025 Jubilee. The project seeks to connect various regions of Italy, offering new opportunities for cycle tourism. 

EAVF and FIAB, united in promoting cycle tourism along the Via Francigena 

FIAB is an environmental organisation that advocates for the bicycle as an eco-friendly mode of transport, encouraging active mobility in everyday life and cycle tourism, promoting sustainable lifestyles for the health of the planet and the well-being of people. FIAB brings together 180 local associations across Italy, and on the international stage, it coordinates with the European Cyclists’ Federation (ECF). Since 2011, FIAB has been the contact point for EuroVelo, the network of cycle routes across Europe, and since September 2024, it has served as the Coordination Centre for EuroVelo in Italy. In this role, it engages with regional authorities and both public and private partners to develop and strengthen the routes that cross the country. 

FIAB carries out advocacy activities with events and projects aimed at making roads and cities more livable and safer, as well as promoting cycle tourism and the culture of responsible travel. 

The future of sustainable tourism 

The agreement with FIAB and Movimento Lento strengthens collaboration between institutions and associations to promote slow, sustainable mobility. During the event, EAVF will present best practices for enhancing walking routes and green paths, illustrating the role of the Ciclovia Francigena in the development of active tourism. This will be an opportunity to explore the potential of these routes for local communities and to spread a model of tourism that respects the environment and values the territories and communities that inhabit them. 

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Walking the Francigena Britannica from London to Canterbury: when the project becomes reality

A 2025 journey along the Francigena Britannica: the connection between London and Canterbury is one of the most exciting developments in the Jubilee year. Here are all the details about the new route, approved during the latest EAVF General Assembly and soon to be officially inaugurated.

Seven stages, 146 km to be covered on foot or by bicycle through the south of England—a connection of great cultural significance. This is how the Francigena Britannica presents itself: an extension of the Via Francigena that, following ancient paths, links che capital London to Canterbury, the city of the renowned Archbishop Sigeric and the starting point (kilometre zero) of the Via Francigena.

British Francigena: The CPR Project Becomes Reality

This ambitious project was developed within the Confraternity of Pilgrims to Rome (CPR). This volunteer association, affiliated with AEVF, has been bringing together English-speaking walkers since 2006 and has been working on the recognition of the Francigena Britannica since 2021.

The new connecting route between Southwark Cathedral in London and the city of Canterbury retraces the historic pilgrimage path known as the ‘Via Britannica’, famously described by Geoffrey Chaucer in The Canterbury Tales in the 14th century. The Via Britannica is therefore an important pilgrimage route in its own right, but also a logical, natural, and cultural extension of the certified Via Francigena route.

This project represents an unmissable opportunity for the development of the Francigena and slow tourism in England, paving the way for the Francigena Britannica to take shape.

From Initial Checks to EAVF Member Approval

After years of research, meticulous dossier preparation, and submission to EAVF for evaluation, the summer of 2024 marked a turning point for the project, bringing it closer to completion:

  • In June, a technical inspection of the route took place, attended by Luca Bruschi and Luca Faravelli, respectively EAVF Director and Project Manager, accompanied by Giancarlo Laurenzi, Honorary President of CPR.
  • In July, the Bishops of London, Southwark, and Dover joined the charitable association Pilgrims to Rome for the first official event along the route.

On Friday, 18th October 2024, the EAVF General Assembly, held in Monte Sant’Angelo, Puglia, unanimously approved the Francigena Britannica.

WATCH THE VIDEO INTERVIEW

The Route at a Glance

The Francigena Britannica intersects seven well-marked existing trails: Thames Path, Green Chain Walk, Darent Valley Walk, Pilgrims Way, North Downs Way, Medway River Walk, and Stour Valley Way. Only 21 km of the route have been newly designated specifically for this project.

The 7 official stages are as follows:

  • London (Southwark Cathedral) – Abbey Wood – 17 km
  • Abbey Wood – Dartford – 21 km
  • Dartford – Otford – 20 km
  • Otford – Peter’s Bridge – 24 km
  • Peter’s Bridge – Hollingbourne – 19 km
  • Hollingbourne – Boughton Lees – 21 km
  • Boughton Lees – Canterbury – 24 km

The European route maintains Canterbury as kilometre zero of the Via Francigena. However, thanks to this new extension, the Via Francigena in the UK will now cover 177 km, passing through London, Dartford, Canterbury, and Dover.

London and Rome Draw Closer

Strongly supported by EAVF and Canterbury’s local authorities, this project brings London and Rome even closer in a pivotal year for the Via Francigena and pilgrimage routes. Marked by the Jubilee on one hand and a growing interest in walking tourism on the other, 2025 will see an increasing number of travellers who are conscious of sustainability and their environmental impact, even when journeying.

In this context, we are confident that the Francigena Britannica will be a highly appreciated addition among pilgrims, outdoor enthusiasts, and international travellers alike!

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