The 15th Adventure Travel World Summit held from 15th to 18th October in Montecatini Terme (Tuscany) ended with great success.
The event, organized by ATTA (Adventure Travel Trade Association), Toscana Promozione Turistica and by the local Municipal Administration, included 750 experts from 67 nations and was an important opportunity to present the Tuscan touristic offer of the outdoor and adventure sector, the Via Francigena included.
As part of the international summit, Tullia Caballero, director of S-Cape Italia and SloWays, organised two 6-day journeys along the Via Francigena, as well as two "days of adventure" in which around fifty tour operators and journalists took part.
One of the trips proposed to discover the Francigena, from San Miniato to Buonconvento, led by Alberto Conte (founder of ItinerAria and Movimento Lento) saw the participation of important people, including Sunniva Sorby, the first woman to go to the South Pole with skis; Caio Vilela, one of the most important travel photographers of Brazil; and Eric Stoen, American blogger author of Travel Babbo, ranked by Forbes fourth world travel influencer in 2017 and winner of the 2012 Conde Nast for best travel photo of the year.
The American blogger narrated the 5 days of "cammino" along the Francigena with beautiful photographs and descriptive texts showing the route to his thousands of followers on Instagram and Facebook. An important showcase for the Via Francigena, which once again confirms itself as an international attraction, catching the attention of tour operators and travel enthusiasts from all over the world.